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FlexEngage email campaigns send from a domain you own. Customers see your business name and your address in the From line, and replies go to the inbox you choose. Setting this up takes one form in FlexWash and a few DNS records at your domain provider.

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Prerequisites

  • FlexEngage with the email channel. If your organization does not have it, the Email Domain page shows a notice asking you to contact FlexWash.
  • Admin access in FlexWash. The page lives under the Admin section of the sidebar.
  • Access to your DNS provider. You must be able to add DNS records for the domain, for example at Cloudflare, GoDaddy, or Route 53.

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WIX Users

If WIX hosts your domain’s DNS, do not use the Email Domain page. Contact FlexWash support.

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Add Your Domain

1

Open the Email Domain page

In the left sidebar under Admin, open Setup and click Email Domain.
2

Enter the domain and sender details

Fill in the form:
3

Click Add Domain

FlexWash registers the domain and shows the DNS records it needs.
The Sender Email must match the Domain. If you enter noreply@other.com for example.com, the form shows “Must be an address on @example.com.”

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Install DNS Records

After you add the domain, the page shows it with a Pending badge and a table of DNS records. FlexWash generates SPF and DKIM records that authorize it to send on your behalf. Each row lists the record type, name, value, TTL, priority, and current status.
1

Sign in to your DNS provider

Open the DNS settings for the domain where it is registered or hosted.
2

Add each record exactly as shown

Use the copy buttons next to Name and Value to avoid typos. Add every record in the table. Leave your existing records in place.
The records are unique to your domain. Copy them from the Email Domain page rather than from another site or a generic guide.

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Verify the Domain

Click Verify. FlexWash checks the DNS records and reports one of two results:
  • Domain verified. The badge changes to Verified and the page confirms the domain can send email.
  • Verification triggered. The records have not propagated yet and the domain stays Pending. DNS changes can take up to a few hours to propagate. Check back later and click Verify again.
The status badge shows the current state each time you open the page. It reads Not Started, Pending, Verified, Failed, or Temporary Failure. If it shows Failed or Temporary Failure, compare each DNS record against the table and click Verify again.
Keep the DNS records in place after verification. Removing them breaks email sending for your organization.

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Sending From Your Domain

Once the domain is verified, Email becomes available as a delivery channel for Scheduled Blasts and Smart Messaging. See Configuring Messages to build a campaign. Every FlexEngage email sends as Sender Name followed by the Sender Email. If you left Sender Name blank, FlexWash uses your organization’s name. If you set a Reply-To Email, replies go there instead of the sender address. Until the domain is verified, the Email channel does not appear when creating a message.

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Update the Sender Identity

The Sender Identity card below the domain lets you change the from address, sender name, and reply-to address at any time, before or after verification. Edit the fields and click Update Sender Identity. The Sender Email must stay on your verified domain.

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Remove a Domain

While a domain is still unverified, you can click Remove Domain and confirm to remove it. Your organization cannot send FlexEngage email until you set up and verify a new domain. Adding a domain again produces a new set of DNS records that you must install and verify.